Ultimate Bet and Absolute Poker reported to merge next week

by Lou on November 3, 2006

Reports of a buy out of Ultimate Bet by Absolute Poker had been heard in the poker industry over the past few weeks, and as the predicted spate of mergers and aquisitions continues, it appears that Ultimate Bet and Absolute Poker will announce their merger early next week, perhaps as early as Monday.

The merger is aimed at increasing liquidity, and will likely propel the merged site into third place. I have no details about how the new entity is to be organized and how they will market to their US customers, nor how it will affect employees of both companies. Both companies are US-facing, and I’m assuming there will be a strong marketing push directed toward US players in the weeks following the announcement.

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