Bodog kills their US advertising to focus on Europe and Asia

by Lou on December 12, 2006

Bodogpoker.com announced cancellation of all of its U.S. television, radio, magazine and newspaper advertising a few days ago, though they will continue to serve U.S. players.

Instead, they plan to focus on the European and Asian markets. Bodog.com founder Calvin Ayre said that “the recent legislation passed by the US Congress was the reason behind the decision”, and that it created “current uncertainties in the U.S. market.”

Ayre added, “We couldn’t be better positioned to build upon our current success and growth and to continue our aggressive push toward international expansion into markets such as Europe and Asia.”

The message here is that another site is positioning itself to attack the burgeoning Asian market that will be unveiled with the coming of numerous land-based casinos in Macao. Savvy observers have even predicted that Macao’s future may well be a gambling destination larger than Las Vegas.

When you think about the future of Macao, you have to realize that it is positioned on China’s doorstep, a nation with 1.3 billion people with a love of gaming built deeply into the very fabric of their culture. The Chinese middle class is growing, and that emerging middle class has sufficient disposable income to support a Macao bigger than most of us can imagine.

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