Sands to open online gaming in UK while dreaming of Macao

by Lou on December 6, 2006



The Las Vegas Sands, one of the world’s largest gaming companies, announced that it’s teaming up with Cantor Gaming, to build an online platform offering company brands such as The Venetian, and The Sands in the UK and Europe when they launch their first online gaming site next year.

This comes three months after the US passed a law making it illegal for credit card and other financial payment processing companies to accept online transfers and four months after Sands chief Sheldon Adelson, warned Stanley Ho and other gaming operators in Macao that competition in this fast growing market was about to intensify.

“If you can’t stand the heat, get out of the kitchen,” said Mr Adelson.

It doesn’t take much to connect these dots. While Adelson’s properties will gain some experience in the European online market, it’s merely a warm-up for the real action: a move to seize as much of the Asian market as they can by establishing a presence in Macao as early as they can. Gaming in Asia is forecast to explode in coming years, and Macao appears to be its epicenter — the Las Vegas of Asia, or maybe bigger.

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