Bye-Bye Bodog

by Lou on July 31, 2011

Bodog, in a move that didn’t seem to surprise anyone, announced that it will pull its brand from the US market by the end of 2011 in order to “avoid negative perceptions in the UK and Asia.”

Bodog recently received a gambling license from the UK Gambling Commission, which may have had something to do with their decision, though we’re not certain of that.  In a written statement, Bodog said, “to ensure the brand’s expansion is not affected by negative perceptions, both in the UK and elsewhere in emerging markets such as Asia, where Bodog88 is already successful, a decision has been made to withdraw the Bodog brand from the US market at the end of 2011.”

Bodog’s North American operations are licensed to the Kahwanake Morris Mohawk Gaming Group (MMGG), which plans to launch its own brand in 2012 under licensure by the Kahnawake Gaming Commission.

This entire decision almost seems like an afterthought, since Bodog and Calvin Ayre (pictured left) have been less than an obvious presence in the US in the past year or so.

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